i.d. bareMinerals makeup is about being true to your i.d.entity. Bare Escentuals started the revolution in mineral makeup with the introduction of our 100% pure bareMineralsâ„¢. All foundations, cheek and eye colors have been crushed to a silky, creamy powder form...but it's NOT a powder. These are 100% pure bareMinerals that are free of preservatives, talc, oil, fragrance and other harmful chemicals. The formula provides impeccable coverage for every skin type and skin tone, and protects with a natural sunscreen. But bareMinerals are just the beginning. Our i.d. makeup line also offers complete color cosmetics and treatments designed to enhance your natural beauty, such as lipsticks, lip liners, lip glosses, mascaras, skin preps, flawless application brushes and more.